Non-traditional Student Market

Non-traditional students are called so because they have certain attributes that make them different from the traditional student. They have different criteria, priorities and learning circumstances that separate them from the traditional student. They are students who wish to educate and develop themselves but cannot because their limited financial resources. People living in remote areas where a lack or complete absence of an educational system makes it difficult to get an education and travel is not favorable because of their responsibilities or financial issues.

Non-traditional students include a greater percentage of part-time enrollments and delayed enrollment past one's high school graduation. People who are working full time and cannot afford to leave their job in pursuit of an education are also classified as non-traditional students. Even professionals who already have attained a degree and have a job but cannot further their education.

Adult learners are generally older, may have considerable working experience, and may also have family and other non-work related responsibilities. Because of their age, knowledge, and experience, adult learners have different orientations and outlook than other students.
Distance and online learning and education programs are gaining worldwide popularity and importance.

Through the use of new technology and resources, online learning programs make it possible for non-traditional students, to reach their educational goals. Even with issues of access and affordability in the developed world, the possibility of obtaining a college degree is not out of the question for most in those countries.  For many, however, education is far from a given; millions of people in developing nations are unable to attain higher education.

Online education today can be as attributed as good as classroom education, online college degrees are substantial and are learned through an interactive learning experience that’s also rewarding. Today’s virtual classrooms are interactive and use the power of the internet to have a collaborative multimedia experience where non-traditional students discover exciting learning opportunities. Online learning appeals to non-traditional students for different reasons. Most are busy with full-time jobs and cannot attend school full time, and want to be able to have the flexibility to learn anytime and anywhere.

Others want to earn an online degree because they are interested in a program in an online school instead of the programs offered to them locally.  The number of students enrolling in online learning is steadily increasing while only a smaller number of students are opting for other distance education mediums.